Tag: risk

ECW: What’s risk got to do with it?

ECW: What’s risk got to do with it?

Once a year, we convene all our Direct Trade partners from around the world — more than 50 growers and representatives of farmer associations, washing stations and exporters from 15 countries on four continents — for a week of farm visits, cupping sessions, presentations, meetings,…

Busting the microlot myth

Busting the microlot myth

The idea that Direct Trade is all about microlots is pervasive.  And persistent. And, at least in our case, dead wrong.

Escaping the commodity trap

Escaping the commodity trap

From the day we opened the doors at our original location on Broadway in Chicago’s Lakeview neighborhood back in 1995, our business has been built on quality-based differentiation: we have always worked to deliver the best coffee and the most elevated experience in the marketplace.  When…

The signal and the noise

The signal and the noise

Arguably the most important principle of our Direct Trade model is the one implied in the name: a commitment to direct engagement with the farmers who grow our coffees.

The Four Horsemen

The Four Horsemen

Beginning about a decade ago, the term resilience began a steady climb to ascendancy in the field of international development.  In that domain, resilience refers to the ability of disadvantaged people to draw on different forms of capital — financial, natural, physical and social —…

Risk, resilience and Direct Trade

Risk, resilience and Direct Trade

Last month, I was invited by old friends at the Sustainable Food Lab to join its annual Leadership Summit in Mexico.