Credit where credit is due
I have been in coffee nearly 15 years. For most of that time, I lived at origin, where I worked extensively with and on behalf of smallholder growers and farmworkers. And frequently during those 15 years, I have been frustrated by how often the people who make our coffee delicious remain anonymous. By how many people remain in the shadows, even in the most transparent supply chains. Fortunately for me, I am now in a position to do something about that.
Today I am pleased to announce the Intelligentsia Coffee Credits, designed to give credit for our single-origin offerings where credit is due. Just like the names that scroll up the screen after every film, our coffee credits are designed to be exhaustive, including the names of every smallholder grower whose coffee has found its way into our single-origin lineup, whether they dropped it in ripe cherry form at washing stations in Central Africa or delivered it as parchment to the organizations they belong to in Central America. Every farmworker who harvested cherry at peak ripeness to optimize the sweetness and flavor of the best coffees on our menu.
This measure is entirely consistent with long-standing commitment to supply-chain transparency that we share with our Direct Trade partners around the world.
The first iteration of our Coffee Credits comes from the Sierra Mixteca of Oaxaca in southwestern Mexico, the source of our current La Perla de Oaxaca Organic Mexico offering. Peruse the names of every grower who contributed to that lot — more than 100 in all — here.
Look for Coffee Credits on select releases in our Southern Hemisphere lineup beginning next week. By the time the next Northern Hemisphere buying season rolls around, we expect to publish these credits with every single-origin coffee we release. For everything these growers and farmworkers do to deliver us the cleanest and sweetest coffees in the world, it is the least we can do.