Our Direct Trade model has been more than 15 years in the making, and it continues to evolve.
We love to tell the story of Intelligentsia Direct Trade: why we built a Direct Trade program to begin with, how it has evolved over time, who has driven it forward, what it looks like today and where we see it going into the future. It is a sprawling story of continuous innovation that covers a long period of time, involves a large and ever-expanding cast of coffee characters and is always adding new and exciting plotlines. Axioma is part of that effort. It strips away the narrative and presents a small set of carefully selected data points that taken together tell a compelling story about our Direct Trade model.
The first edition of the Intelligentsia Axioma takes a look back at the Northern Hemisphere season as we transition into our first Southern Hemisphere releases next week.
To begin with, we will publish Axioma three times a year: to mark the conclusion of our Northern Hemisphere buying season, again when our Southern Hemisphere buying season comes to an end, and once more in connection with our annual Extraordinary Coffee Workshop.