ECW 2017 opens in San Francisco tonight

Direct Trade , Events & Collaborations , Sourcing
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Tonight our ninth annual Extraordinary Coffee Workshop gets underway in San Francisco with when we welcome representatives over 30 supply chain partners – growers, millers, exporters, traders, non-profits and tech companies – from 15 countries to our San Francisco Roasting Works for a reception and guided wine tasting.

Every year we convene our supply chain partners from all over the world for a careful consideration of coffee: the coffee they grow, mill, export and trade and we source, roast and serve to our customers.  We discuss it in depth, taste it together, analyze how it performed last season and agree on plans to make it better next season.  But ECW is not all about coffee.  We also pause to explore and celebrate the culture of our host city and country.  In San Francisco, that means making room on the agenda for food and wine made from ingredients that are grown, sourced, prepared and served with as much intentionality and focus on quality and flavor as we take with our coffees.

Our welcome reception was designed in that spirit.  The gathering will feature food from Bi-Rite Catering and a tasting of natural wines curated by Diego Roig and Shaunt Oungoulian of the Living Wine Collective.

Bi-Rite

Bi-Rite Market opened in 1940 in San Francisco’s Mission District and has become an institution in a city celebrated for its ingredient-driven restaurants. Its focus on flavor and intrinsic quality, its belief in seasonality and commitment to freshness, its direct sourcing model, its commitment to long-term relationships and its faith in the power of food to create community make it a natural partner for our first meal together at the 2017 Extraordinary Coffee Workshop. Bi-Rite Catering and Events is part of the Bi-Rite Family of Businesses, which includes Bi-Rite Market, Bi-Rite Creamery & Bakeshop, Bi-Rite Farms and 18 Reasons, a community education center.

Living Wine Collective

The Living Wine Collective was formed by four friends who met studying in the celebrated viticulture and enology program at UCDavis.  After they graduated, they went to work for some of the world’s most decorated winemakers then reconvened in California to create the Living Wine Collective.  The co-op combines the best of old-world approaches to wine with a relentless spirit of innovation and experimentation that elevates terroir and natural winemaking techniques.  They source only organic grapes, they make all their wines in the basement of Shaun’s parents home in San Francisco and they are committed to producing affordable everyday wines.  But don’t mistake the start-up vibe for a lack of seriousness: the four pals behind Living Wine Collective has emerged as a leader in the recent movement in California to “lower-intervention” wines.

ECW 2017 is closed to the public Monday-Thursday.

But please join us Friday, September 29th for Public Day when we open the doors of our San Francisco Roasting Works (1125 Mariposa in Potrero Hill) from 10 am – 3 pm for coffee tastings, a coffee competition with a People’s Choice award (come, taste, vote and be counted!), a panel discussion with members of our Direct Trade network, food and live music by the Broun Fellinis.

 

Posted in Direct Trade, Events & Collaborations, Sourcing