Buyer’s Notebook: La Tortuga Honduras

Direct Trade , In Season , Podcast , Sourcing
la-tortuga-honduras

Our La Tortuga Honduras takes its name and inspiration from the moral of Aesop’s fable about the tortoise and the hare: slow and steady wins the race.

In Central America, the hares are easy to spot.  The great estates of Costa Rica, El Salvador and Guatemala got a generational jump on their neighbors, planting their first seeds during the middle decades of the 19th century.  In some cases, those estates are still running strong today under the leadership of fifth and sixth-generation growers.  But this episode of the Intelligentsia Buyer’s Notebook celebrates the discreet charms of the tortoise.  Any lingering doubts about how Honduras stacks up to its fleeter-footed neighbors today were put to rest pretty definitively last year when Marysabel Caballero took top honors at the Honduras Cup of Excellence with a lot from Finca El Puente that set a COE record when it earned over $120 a pound.

Vice President of Coffee and Green Coffee Buyer for Honduras Geoff Watts tells the story of our La Tortuga Honduras and the extraordinary growers behind it, who made their way to the front of the pack through discipline, persistence and unwavering attention to detail: Don Fabio Caballero, his daughter Marysabel and her husband Moisés Herrera.

Listen to my conversation with Geoff about our La Tortuga Honduras here.

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Posted in Direct Trade, In Season, Podcast, Sourcing