Two weeks ago, we took our Uppers and Downers series to the next level, and held our first ever coffee beer festival. An ongoing, collaborative series with Michael Kiser of Good Beer Hunting, this was the biggest thing we’ve done yet: 600 people, a multi-roaster espresso bar courtesy of La Marzocco Home, 14 brewers and a huge array of beer styles with coffee as a key ingredient.
The event was really special for us, and presented a unique opportunity to engage the broader craft beer audience and proselytize the virtues of craft coffee. Uppers & Downers began with an event at our Pasadena coffeebar in October 2013. From there we ran smaller events in Chicago in 2014, all leading up to this festival. But this isn’t the end, we’ve more stuff in the works – and can’t wait to share details. For now, check out Michael’s beautiful recap of the event over at Good Beer Hunting, and check out the video below.